CoLed Widget — All States Preview

State 1 — Default (no session yet)

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Brand IdQ^™ for Co-led Brands

Anyone can take the Brand IdQ^™ assessment alone. But if responsibility for the brand is shared — with a co-founder, partner, sibling, leadership team — you owe each other a reconciliation.

Brand IdQ^™ assessments are most powerful when each person who shares responsibility for the brand takes the assessment, then reconciles their results into a joint profile. This widget walks you through inviting your partners, comparing your individual identities, and producing a single team Brand IdQ^™ profile.

State 2 — Awaiting Partners

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Brand IdQ^™ for Co-led Brands

📨 Waiting on 1 of 2 partners

✓Jordan — completed

🕐Alex — pending

State 3 — Ready to Reconcile

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Brand IdQ^™ for Co-led Brands

✓ All partners have completed their assessments. You're ready to reconcile.

Brand Shadow Widget

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Brand Shadow

The unconscious patterns that undermine your brand.

Everything we are is also everything we refuse to be.

Brand Shadow is the pattern that emerges when your brand's gifts run unchecked.

Brand IdQ™ uses the Emotive Triad to ensure dynamism — it keeps your brand from collapsing into a single rigid posture.

Still each style carries its own shadow, and when the three shadows interact, there remains the potential to produce a unique brand shadow.